Admission: This step is the equivalent of a Trick Test Question.

Recognize 15 craft beer by label? Are we kidding?

First, this would be a worthless exercise unless you have at minimum sampled those 15 brands. Secondly, if you tasted and knew everything about each of fifteen craft beers, you still should not dare to use the word expert. For reference, the app, Beer Expert on Google Play sites a database of 300,000 craft beers.

Likewise, use of terms describing craft beers as IPA’s or Pilsner Lager or others you see in Step 1 may impress a rising freshman, but you will know there isn’t a bush league of craft beer drinkers minor enough such that you would be its “expert”. So, let’s drop the word expert in favor of the word “enthusiast”.

And, to justify our existence to real beer experts let’s roll out a tired cliché:

“SUCCESS IS FOUND IN THE JOURNEY NOT THE DESTINATION”

So, you fulfill this step with a change in mindset. Now, go forth and engage Steps 5, 6, 7 and 8 and you WILL BE a successful Brewery.com “enthusiast”.

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